CEO AND CO-FOUNDER
Ammar is the CEO and Co-Founder of SWISS MECHANICAL SOLUTIONS (SMS) SA and brings on board a rich and diversified experience across the luxury and lifestyle space. An entrepreneur with over twenty years of experience running successful companies all started from scratch, he along with the other co-founders is the brain behind Swiss Capsule and spearheads all marketing and sales programmes as well as product expansion in newer territories globally, while ensuring the smooth running of the company. He is an investor and start-up specialist
focusing on growing, aiding and funding brilliant ideas and programmes.
Ammar is first generation diamantaire with a rich experience in trading, finance and marketing of rough and polish diamonds.