Swiss Mechanical Solutions (SMS) SA

With a collective experience of more than 50 years, SWISS MECHANICAL SOLUTIONS (SMS) SA based out of Morges, Switzerland brings together a team of dynamic individuals possessing strong, diverse and rich experience in the Swiss watch industry.

Our Founders

Ammar Alvi


Ammar is the CEO and Co-Founder of SWISS MECHANICAL SOLUTIONS (SMS) SA and brings on board a rich and diversified experience across the luxury and lifestyle space. An entrepreneur with over twenty years of experience running successful companies all started from scratch, he along with the other co-founders is the brain behind Swiss Capsule and spearheads all marketing and sales programmes as well as product expansion in newer territories globally, while ensuring the smooth running of the company. He is an investor and start-up specialist
focusing on growing, aiding and funding brilliant ideas and programmes.

Ammar is first generation diamantaire with a rich experience in trading, finance and marketing of rough and polish diamonds.



Yves being the Co-Founder and COO of Swiss Mechanical Solutions (SMS) SA has been involved in the luxury watch industry for more than 35 years. With his dynamic personality and attention to detail in understanding the product and the markets, he actively manages the full scale operations of SMS thereby pushing Swiss Capsule in more and more markets. With his rich experience and excellent rapport and business relationships with watch brands and distributors worldwide, he is able to market Swiss Capsule successfully across the globe. He is currently also the Distributor for Bell & Ross and Franck Muller watches for the Benelux region.



Backed by decades of rich scientific and industrial experience in creating newer technologies, Nicolas is the Co-Founder and Chief Technical Officer (CTO) of Swiss Mechanical Solutions (SMS) SA. Bringing on board his plethora of ideas and technical brilliance, Nicolas is responsible of the actual product – Swiss Capsule right from its design to the technology packed in it making it a unique product. Nicolas is also the founder of Swiss Industrial Consulting and Technology (SICT-SA) providing technical and industrial solutions to businesses globally.



Anne is the Co-Founder and CFO of Swiss Mechanical Solutions (SMS) SA. With her decades of strong experience in managing the financial aspect of running businesses, she heads the financial division at SMS. Having utmost knowledge in banking, finance, vendor management amongst others she brings on board a stellar experience thereby managing the everyday finances for the company. Additionally, She was Mayor of Vufflens-le-Château, Switzerland and has assumed many leadership roles
in managing human and financial resources building and developing communities, exploring opportunities and translating vision into reality in a number of projects at canton Vaud, Switzerland.